Driving job creation across Africa.
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Challenge
StartUpAfrica approached us to reinvent the visual communication of their brand OSCARS. A bright identity to represent the cycle of its framework and core values.
Date
2023
Services
- Brand Strategy
- Brand Identity
- Visual Design
About
To ignite a culture of innovation and entrepreneurship within universities, technical schools, and high schools across Africa, OSCARS is dedicated to empower students with the skills, resources, and support needed to transform their ideas into impactful ventures that drive economic growth and social progress.
Solution
Support and mentoring are the core of the brand to offer a strong sense of a vibrant community between teachers and students.
The face of Africa represented through a vibrant colour palette, dynamic tribes patterns, African faces and elegant elements to invite mentors and students to trust their potential, become the best in their career by working together.
Using the brand’s name to develop a pattern inspired by the significant culture of African tribes. The purpose of this pattern is to strengthen the sense of community across the brand’s communication.
Using the brand’s name to develop a pattern inspired by the significant culture of African tribes. The purpose of this pattern is to strengthen the sense of community across the brand’s communication.
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